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Pret’s Subscription Shake-Up: A Controversial Decision or Sensible Strategy?
Coffee chain Pret A Manger is making a massive change to prevent customers from sharing their subscription benefits with friends and family. The high street giant boasts a monthly subscription service—now known as ‘Club Pret’—that allows customers five free barista-made drinks per day and 20% off of all food and bottled beverages. When it was launched in 2020 as a post-lockdown strategy to tempt customers back into stores, it cost £20 a month (with the first month free). Back
Hebe Hancock
Mar 21, 20244 min read
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