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Demna’s approach has the merit of raising a debate: this spectacle of ultra-tight-fitting cuts, which reveal super-curvy bodies, may lead the spectator to question the excesses of the obsession with building and displaying our bodies. By amplifying reality, Demna recalls how powerful fashion can be in forcing a step back. But the question remains: while the collection turns the thought-man archetype into a satire, isn’t Gucci capitalising on it, risking ultimately glamourisin