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Writer Sayema Islam discusses how the Coca-Cola brand utilises nostalgia marketing in order to create a brand mythos.

While our pricey seminars become places of roaring anti-capitalist sentiments, we go back to our over-priced London houses/flats/student accommodations and spasmodically embrace our phones - a device harbouring capitalist vices. Micro-trends, endless advertisements, and dystopian feeds that broadcast genocide and celebrity or influencer opulence simultaneously. 

‘Parasite’ by Bong Joon-ho is a mammoth of cinema. Its intricate eye to detail and multi-layered storytelling led to it becoming the...