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Merve Bayindir's designs are more than just hats; they are art, architecture, and couture. From the beginning of the business in Turkey and then carrying it to London, Bayindir relishes the challenges of the business, with her craft being her creative playground. Her constant striving for perfection is evident in her work. This past September, I had the pleasure of speaking with Merve online about her journey, ambitions, and creative process.