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Three Sims in a colourful, cluttered bedroom: one in cowboy hat stands, one with pink hair sits on a bed, one in an astronaut suit lies on another bed

Why We Still Play 'The Sims'

For over two decades, The Sims franchise has been a staple in many gamers’ lives, cultivating a fandom that repeatedly buys the same premise yet remains excited for new instalments. What keeps players returning, and can Paralives reinvent the industry?

Luiza Helena Britton

4 hours ago2 min read

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