strand

The age-old paradox: so many clothes, yet nothing to wear, affects us all. It’s so common to get dressed and feel uninspired, with these symptoms only relieved through buying something new. This creates a cyclical pattern – boredom leads to purchases, which in turn lead to more boredom, and so on. Since this cycle is so prominent, it’s worth asking, is “wardrobe burnout” really our own fault?

Picture this: it’s a typical London morning, slightly grey, with a chance of sun later and, of course, a light drizzle in between. For the past half hour, you’ve been tugging at clothes left and right out of your overstuffed wardrobe, desperately trying to find the perfect outfit. But, how are you meant to pull together something quick and stylish for such unpredictable weather?