The age-old paradox: so many clothes, yet nothing to wear, affects us all. It’s so common to get dressed and feel uninspired, with these symptoms only relieved through buying something new. This creates a cyclical pattern – boredom leads to purchases, which in turn lead to more boredom, and so on. Since this cycle is so prominent, it’s worth asking, is “wardrobe burnout” really our own fault?

It is January 5th and, already, the pressure is on. My social media is flooded with posts warning which prints, colours and silhouettes I MUST invest in before the season’s over – enough already! I do wonder, however, if these harmful trend predictions will still exist in the same format come this time next year? It’s well known that the aesthetic trends which gain the most traction are usually rooted in broader cultural and economic shifts, and, after 2025’s storm of fast fashion, consumer f