House of Kind: Redefining Elegance With Purpose, Diversity, And Kindness

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“House of Kind is a reminder that kindness is a strength—not a weakness.” In a world where women have often been conditioned to compete rather than collaborate, House of Kind stands as an elegant movement - a celebration of sisterhood, kindness, and confidence. Founded by Sonica Beckmann, the brand was born from a desire to redefine power dressing by infusing it with compassion, inclusivity, and purpose. For too long, success in both fashion and the workplace has been modelled on exclusivity - that only a few can belong. House of Kind challenges that narrative by making luxury workwear accessible, not just in price, but in fit and philosophy. With sizes ranging from XS to XXL, every woman - regardless of shape or background - is invited to feel seen, celebrated, and confident. 

At its core, the brand rejects the outdated blueprint of the boys’ club, offering instead a vision of the women’s club—one built on collaboration, emotional intelligence, and mutual empowerment. The House of Kind woman leads not with harshness, but with kindness. She knows that kindness is not a compromise—it is absolutely essential in the workplace. A power in its own right. 

Fashion psychologists often affirm that the clothes we wear shape how we feel and how we act. When we wear garments that reflect our values, our confidence grows. Beckmann has woven this insight into every element of the brand. From the designs themselves to the ethos behind the seams, House of Kind empowers women not just to look powerful, but to feel powerful—without having to abandon their softness or pay a premium price for elegance. 

This mission extends beyond the garment as 10% of all sales are donated to Dress for Success Greater London, an organisation devoted to helping women achieve economic independence. In addition to these donations, House of Kind has contributed over £2400 in products and plans to give preloved samples to women building new lives and careers—because confidence shouldn’t be a luxury. Through thoughtful design, radical inclusivity, and acts of generosity, House of Kind invites every woman to take up space—not in competition, but in community. It’s not just fashion. It’s a movement. One tailored to those who lead with kindness.

House of Kind is committed to empowering women, and their clothes reflect that. One standout example of this philosophy in action is the Goddess Blouse—a refined and elegant piece that blends classic tailoring with modern meaning. Designed with a soft, flowing silhouette and a timeless pussy-bow neckline, the blouse channels both strength and femininity. But it’s the small, deliberate detail that sets it apart: the bow is embroidered with the brand’s mantra, “Kindness is a superpower.” More than just an embellishment, this message is a wearable reminder—to women and to the world—that power doesn’t have to be competition, but true power is the ability to be kind. House of Kind offers an elegant style that uplifts, inspires, and challenges old narratives. The Goddess Blouse is timeless, and is a way to reclaim the workplace —with elegance, sophistication, and kindness.

Another piece that embodies both timeless elegance and bold strength is the ‘She’s in Charge’ vegan leather PU pencil skirt—a design that commands confidence, wherever you are.

By taking the classic workwear staple—the pencil skirt—and reimagining it in sleek, statement-making vegan leather, House of Kind adds an unapologetic edge while staying true to its commitment to ethical, cruelty-free fashion. It’s a piece that blends professional polish with a touch of sass, reminding women that they don’t have to tone themselves down to show up powerfully. This reflects House of Kind’s commitment to sustainability—using high-quality stitching and long-lasting fabrics to counter the throwaway culture of fast fashion. The result is luxurious, durable, and elegant clothing that proves confidence, style, and ethical conscience can coexist beautifully. 

House of Kind takes the classic white double-breasted blazer and transforms it into a bold statement piece, featuring skin-toned rainbows that symbolise the richness of womanhood. As founder Sonica Beckmann puts it: “We are, after all, of the same kind—we are womankind.”

Like all their blazers, the P.B. Inclusivity Blazer is adorned with House of Kind’s signature design elements, each representing a pillar of the brand’s philosophy. A purple embroidered heart on the sleeve signifies both power and ambition while also echoing the phrase “wear your heart on your sleeve”—an invitation to lead with emotion and not to suppress it. The scales of justice buttons represent fairness and equality—not just in the workplace but in fashion and accessibility as well. And finally, the brand’s core message, “Kindness is our superpower,” is printed inside the lining as a constant, intimate reminder that strength and softness are not opposites but allies.

House of Kind continues to reinforce the power of kindness in the workforce, showing that kindness is not just a superpower for women but for everyone. While the brand is primarily designed for women, it demonstrates that kindness transcends gender with pieces that can empower men as well. In addition, they are dedicated to emphasising diversity, believing that all women deserve to dress with class and elegance—without the hefty price tag or the poor fabric quality that often comes with fast fashion. Women no longer have to choose between durability and affordability— it is a brand for everyone.  House of Kind isn’t just a women’s workwear brand; its designs effortlessly transition from the workplace to more casual settings, empowering women, mothers, and individuals from all walks of life to embrace their emotions and lead with kindness. From garments to mindsets, every blazer and skirt is designed to inspire women to feel courageous, confident, connected, and classy. As the brand’s philosophy states: “When we dress with intention, we show the world what we stand for.”

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Images Courtesy of Black PR

Written by Claudia Limaverde Costa

Edited by Daisy Packwood, Fashion Editor