Silk-Storytelling: An Interview With Ginny Litscher

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How many of us truly feel our clothes represent our personalities? Or, that our garments could even tell a story?  Ginny Litscher, the Swiss-born fashion and textiles designer could certainly answer ‘Yes’ to both these questions. 

STRAND had the pleasure of interviewing Litscher just after her debut RTW collection graced Swiss runways in May-June 2025. The collection is called ‘Tribe’, which Litscher feels speaks to finding one’s own ‘tribe’ in life and ‘signalling your personality through your energy and clothing’. 

The collection features a myriad of unique and intricate designs - each one as exquisite and curious as the one before. Her personal picks from the collection include a hand sequinned dragon kraftan for when she’s feeling more eclectic, and a white silk Devore blouse for a more toned down, everyday look. 

Litscher’s elaborate and pain-stakingly hand-drawn designs make you wonder where her creativity may have started. She said as a child she “created clothing, hats and jewellery out of stones, paper and tape. Whatever I could find, I would try and turn into something wearable.”  Perhaps it is this driven, competent attitude as a child that leads her now to encourage budding designers to “get as much experience as possible.”

Litscher’s design process is both quietly determined as well as iterative. She says with “every project and design” she learns something new. Maybe this is what keeps her designs so vital, fresh and delightfully unexpected. Unlike many designers who follow a plan, Litscher embarks on her artistic journey with “no specific outcome in mind.” Her silks seem to come alive and tell stories of all dimensions - prints include “women after the menopause” and the “Ping Pong Ladies”, both of which Litscher feels invite a sense of comedy and lightness. The designer feels through creating her prints she enters “into a dreamworld” which she encourages others to follow her into, through their own “identification.”

Her latest collection is bursting full of new stories and “dreamlands” for us to delve into. Litscher painted some of the prints with her father who has Alzheimer's, describing it as a “very liberating process”, as she explored new, organic and carefree ways of designing. She describes herself as working curiously and “very intuitively” - traits that often fizzle out in such a competitive and rigorous industry. This same industry is one Litscher hopes to see “more creativity and less fear”, whilst remaining conscious of the environmental impact of designing and producing garments. 

At the crux of Ginny Litscher’s brand is the silk scarf. There’s something about this garment that lends itself to constant re-imagination and regeneration. Litscher loves it when “a garment becomes ‘yours’ through the memories you collect with it.” Moreover, she thoughtfully reminds us it’s a “very inclusive garment” as “there are no size differences.”

Although a scarf may be small, Litscher’s dreams for the future of her designs certainly aren’t. She would “love to design a hotel concept filled with my wallpaper, together with an interior designer.” Collaboration is certainly something Litscher is more than familiar with, having worked with various designer labels, such as the likes of Lalique and Vivienne Westwood. In her own words she likes “learning how other brands work” and loves to “get inspired by working with other creatives.”

The story sensationally continues for Litscher as she looks forward to her LFW show in September. 

See more of her work, here.

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All Images Courtesy of Black PR

Written by Gioia Birt

Edited by Daisy Dempsey, Fashion Editor