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Picture this: it’s a typical London morning, slightly grey, with a chance of sun later and, of course, a light drizzle in between. For the past half hour, you’ve been tugging at clothes left and right out of your overstuffed wardrobe, desperately trying to find the perfect outfit. But, how are you meant to pull together something quick and stylish for such unpredictable weather?

Sex and the City captivated audiences worldwide, exploring the trials and triumphs of four best friends navigating life and love in New York City. At the centre was the most iconic of them all, Carrie Bradshaw. Throughout the show’s run, Carrie never failed to step out in an unforgettable outfit, often featuring luxury labels such as Dior, Fendi, Jimmy Choo, and her personal favourite, Manolo Blahniks.

In the hands of Prada, Gucci, Loewe, and Fendi, the Year of the Snake becomes more than a symbol—it becomes a statement.

Schiaparelli strikes a beautiful harmony between past and future. Claudia Limaverde Costa discusses.

How many of us truly feel our clothes represent our personalities? Or, that our garments could even tell a story? Ginny Litscher, the Swiss-born fashion and textiles designer could certainly answer ‘Yes’ to both these questions.

Claudia Limaverde Costa on the shocking departure of Anna Wintour from Vogue following her groundbreaking 37-year tenure as Editor-In-Chief.

ATTREN founders, Lauren and Matt Rowley discuss their own authenticity, their drive to inspire, and the core philosophies of their streetwear brand.

Calm after the storm of London Fashion Week back in February, earlier this year STRAND was invited to attend the Black PR press week, where the firm’s strong portfolio of brands showcased their AW25 collections in a more relaxed environment.

Denmark may be small, but it’s becoming a mighty force in the fashion sphere. Hannah Philcox-Booth discusses the V&A's recent exhibit centred on Copenhagen Fashion Week.

Photo Courtesy of Zoe Zhang At the heart of Whetstone Jewellery lies a profound philosophy: transformation through tension. Taking its name from the sharpening stone used to refine a blade, Whetstone explores the evolving relationship between adornment and identity. Each piece speaks to quiet strength and sculptural clarity, reinterpreting historical motifs with minimalist design and emotional intensity. The brand’s hallmark is a precise aesthetic merging fluid lines, balance